Challenges:
- Need for comprehensive analytics across multiple program areas
- Difficulty in tracking and analyzing diverse metrics for various products
- Lack of insights into developer engagement and product performance
- Complex reporting requirements for different stakeholders
Solution:
Xerago implemented a robust analytics and reporting system using Adobe Analytics:
- Developed 16 customized reports covering various aspects of the developer program
- Created dashboards for active developers, hot topics, and business intelligence
- Implemented product-specific reporting for 16 different product lines
- Provided detailed analytics for key program zones, including Android, IoT, and Windows
- Delivered in-depth analysis of traffic sources, geographic data, and download metrics
- Established reporting for trial version downloads and purchases
