Data-driven insights boost portal performance and user engagement
A major player in the IT services sector, with over 100,000 employees worldwide, sought to maximize the value of their web analytics implementation. The company aimed to transform raw data into actionable insights to enhance their online presence and user experience.
Challenges:
- Lack of dedicated resources for web analytics management
- Difficulty in selecting relevant metrics for actionable insights
- Need for customized web analytics reports tailored to various stakeholders
- Suboptimal configuration of the implemented web analytics tool
Solution:
Xerago's Web Analytics Team deployed a comprehensive strategy:
- Analyzed end-user requirements across different functions
- Reconfigured the existing web analytics tool for optimal performance
- Developed customized MIS Decks with standardized reporting frequencies
- Conducted thorough data capture and quality assessment
- Provided onsite reporting and hands-on training for power users
